Pluto partner with NFT Leader Terra Virtua and Sports Tycoon Jon Smith OBE

Revolutionising the Metaverse of Sports NFTs

(London, United Kingdom — 27th September 2021): Pluto Digital PLC (Pluto) announces that it has entered into a strategic partnership with NFT trailblazers, Terra Virtua and sports tycoon, Jon Smith OBE. The three parties have forged a partnership that is set to transform the world of sports NFTs. As part of this partnership Pluto will have economic participation with respect to NFT revenues achieved through the Terra Virtua platform with respect to a range of global sports organizations as commercially facilitated by the partnership. The partnership has already taken off with the recent announcement of the NFT agreement between Terra Virtua and Indian Super League, which was facilitated by the partnership.

The combination of these three partners in both the sports sphere and the metaverse, is a set to be a force to be reckoned with. The understanding and awareness of NFTs and their potential has been rapidly gaining traction. Identifying this area, in particular that of the sports sector, as a hot rocket set to shoot beyond the moon, Pluto has been in search of the finest partner to collaborate with in the space and it is clear there is demand for the development and further evolution of sports focused NFTs and this project is set to fill this void and take it beyond.

Discussions commenced in early 2021 with the partnership being signed on 17th September. Already, in collaboration with Pluto and Jon Smith, Terra Virtua has engaged with a wide number of leading sports brands. Each of these parties brings with them a wealth of expertise in their relevant sector, Pluto’s NFT and Constellation Excavator Blake Finucane will be bringing her unparalleled experience of the metaverse to the project. With such an intrepid team, the opportunities for this partnership are limitless.

Terra Virtua is a truly immersive collectable platform across Mobile, AR, PC and VR, with unique social, gaming and creative experiences, enabled by blockchain. Bridging the virtual and real worlds, Terra Virtua has reimagined the world of digital collectables. Their approach is to engage users in new and unique ways. Using gamification, they move from simply collecting for the sake of completion, to engaging users through competing and creating new experiences. Initially successful in the entertainment space, as well as the Art sector, Terra Virtua is now gaining a reputation in the sports sector with the latest rung to their portfolio being the aforementioned Indian Super League.

Jon Smith OBE has worked with some of the biggest sports stars in the world such as Diego Maradona and Lord Sebastian Coe. He has managed the off-pitch activities of the England Football Team for 10 years ultimately creating ‘Team England’ which is the vehicle used by the Football Association and the England Football Team to this date. He was the first commercial representative of the England Cricket Team and also managed the commercial affairs of the Welsh National Rugby. Aside from the UK sector, Jon also has experience in promoting the US athletics as the first promoter of all the North American sports in the UK including NBA, Major League Baseball (MLB), National Football League (NFL) and the National Hockey League (NHL). His invaluable knowledge of this industry is a colossal win for Pluto and Terra Virtua.

Part of Pluto’s drive to create this collaboration was to spearhead their own business into the metaverse (including gaming and NFTs). As part of the commercial arrangement, Pluto will enjoy participation in revenues generated from those brands they have been facilitated by the partnership. Just five days post signing, the first deal of the partnership has been closed. This a landmark signing for all parties involved and is set to redefine the world of sports collectables.

Pluto Director Brian Kinane commented “this is a collaboration of astronomical potential. Since the agreement was completed, we are already well underway in discussions with multiple sports brands, all of international renown. Assembling this epic team, with three such notable parties is a major achievement for Pluto. We look forward to sharing a string of updates in due course.”

Terra Virtua CEO, Gary Bracey commented, “Terra Virtua are thrilled to be part of the Pluto Rocketship and we look forward to working with crypto leaders, Pluto Digital and Sports Mogul Jon Smith OBE in ushering in the era of digital sports collectables”.

Jon Smith OBE commented, “I’m delighted to be able to share my knowledge of this sector with two such notable parties and the wider cryptosphere. Being at the forefront of the new wave of e-sports games and sports NFTs, is incredibly exciting. I look forward to what the future of this partnership has in store.”




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